For our target audience research we randomly picked ten people. We have chosen certain bits of information which is specific to what we are looking for.
Our first question was to ask people to listen to the audio of our song and get them to tell us what they think of it, what they think we should incorporate into our video and any other ideas/thoughts.
Most people agree it is an emotional song and that a love relation ship between two people is appropriate, a more story based video with band performance during the chorus which we as a group agreed with. One person picked up on the lyric “Start Again” which they thought would be appropriate to incorporate a cyclic narrative, we talked about this as a group and have considered it to be a good idea and may use it. Nearly all of our questionnaire participants agree it has a fast paced beat to it and that will help us gather marks in terms of editing.
Our second and third questions consisted of people’s ages and what their favourite music genre is; this was just to get an idea of which people are our target audience and who aren’t. People between the ages of 13-30 are within our target audience group and also people who are interested in such genres as: Pop, Hip-Hop, Rap and or Indie.
For our fourth question we asked people if they were fan of Travie McCoy, as then we would know if they had any background intelligence on him rather than just want they see later on in the questionnaire.
The fourth question also included listening to and watching some of his other well known videos and we got peoples feed back, what they like about his past videos and what they don’t. We did this as we felt it would help us in our filming, we could possibly incorporate certain edits, camera angles and styles into our video if our target audience liked it.
The next question we asked was, ‘What do you think makes a good video?’ Obviously this question is very blunt but at the same time it is very effective. Most of the response to this question was what we expected, such as quick edits and unique camera angles to gain marks in our project.
After that we asked them the exact opposite of what makes a good video, ‘what makes a bad video?’ obviously we did this to make sure we didn’t integrate any bad ideas to our video. Some of the suggestions were along the lines of, enthusiastic performances, poor edits, poor storyline, bad lighting and lack of variety.
Our preliminary question was to ask our participants if they agreed with our idea of a video which reflects the lyrics or not. Everyone agreed with us that it would be a good idea, so we 100% decided we would do this, we also thought this question was the most important as it was our main idea for our video.
Our final question was to ask people what logo we should go with, black and white or colour.
60% of people went with the black and white logo rather than the colour so we decided to choose this.
The three most important things we have learnt from our target audience research are:
Go for a narrative style video, with not too much band performance as that may ruin our video.
Make our video an enthusiastic performance and realistic. This includes: unique edits, accurate lip syncing and a good storyline.
Black logo instead of colour as this is what the participants of our research wanted. This is important as it is our brand image and it symbolises our band.
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