Wednesday, 17 November 2010

Analysis of music videos, DVD covers and adverts

This is some analysis of 3 music videos, 3 DVD covers and 3 adverts. We had to do this so we could get inspiration for our own video, DVD cover and

Music Videos



















There are lots of effects used in the video for example at the beginning when Michael turns in to a werewolf. There are many different camera angle/movements used to make the audience feel different about the scene. There are lots of props and costume used to create an eerie feeling to the video, for example the zombies wear scary costumes and have lots of make up on to make them look realistic. Michael is wearing red and black which are his signature colours. The video is a narrative as it follows Michael on a date and the events which happen. I think this was a very successful music video as it has become very well known and most people will know the video even if they don’t know the song.















This video is set in a candy land which Katy Perry has to make her way through. She is dressed in a dress made of candy which shows she is playful and has a sweet side. She also lies naked on a cloud made of candy floss. Snoop Dogg is in a suit covered in candy which shows he also has a playful side. There are other people dressed as candy throughout the video. The video links with her latest album which has a pose from the ‘California girls’ video.















The first shot of the video zooms in on the band, while they are singing. It is quite a simplistic video as it is just the band playing, there are a variety of camera angle/movements used to make the video more interesting. There is no narrative and it is just the band playing, they may have chose to do this as they are such an established band they don’t need to have a narrative as the band performance is entertaining enough.


DVD Covers

















This dvd cover links to the Thriller music video as it includes pictures from the video and the colours relate to the video. On the front cover there is a statue of Michael which makes him seem very powerful, it also links to his advertising as the same statue was pulled down the thames to advertise his album and tour realease. One side of the statue is lit which make it look mysterious. There is a lot of writing on the back cover and only two pictures this shows he is such an established artist that he does not need to use lots of picture as people will know who he is. The dark colours futher show how dark the narrative of Thriller is.



















The front cover has a picture of the band in a pose from the ‘Bohemian Rhapsody’ video, this is the only image on the DVD, this is because they don’t need to show who they are, as they are already established artists. There is no colour used on the front our back cover of the DVD, this creates a more serious look for the band and fits with the genre of music they do. There is a lot of writing on the back cover, as well as the track list there is lots of information abut the DVD.


















The picture on the front cover is a collage of pictures of David Bowie and him as Ziggy Stardust, this shows there are two sides to the artist. The dark colour show the serious side of the artist and the bright colours of his hair and eye show a more playful/fun side. The only writing on the back is the track list. There is not much colour used and the colours that are used are quite dark, this is to make him look like a serious artist. The Bowie on the front cover is bigger than the best of this is so it stands out and makes him look important.



Adverts























This advert is very simplistic and has one main image of Michael dancing. There is lots of wirting as it is not only advertiing his album but tour as well. He is wearing black and red which are his signture colours. The floor has been lit purple where he is standing to draw more attention to him. The most impotant bit of information, the date and time of the release is in a box and highlighted white which makes it stand out.

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